Social Media Predictions for 2018

Social Media Predictions for 2018

The past few years have seen advancements in digital marketing technology far beyond many expectations. The next steps, according to leading social media managers, are to refine, integrate, and regulate how we use these platforms. Social Media Today Contributor and Advanced Energy Global Leader for Social and Digital Media Stacey Sayer interviewed industry leaders on…

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Image Recognition Technology

Image Recognition Technology

Facebook’s image recognition technology capabilities have become significantly more powerful in the last few years. Andrew Hutchinson, writer and moderator for Social Media Today, explains the evolving image recognition technology and the potential opportunities for marketers. Last April, Facebook released automatic alternative text, a feature that uses image recognition technology to generate a description of…

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Facebook Search

Changes to Facebook Search in 2017

Most users don’t pay much attention to the Facebook search function. While may seem like an afterthought, it actually holds a land of opportunity. Andrew Hutchinson of Social Media Today reveals why Facebook search will be important to marketers in 2017. In 2015, Mark Zuckerberg announced that Facebook was indexing over 1.5 billion searches per…

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Springtime Social Media News

Springtime Social Media News

Keeping up with every ounce of news can be very time consuming. We realize that not everyone has the time to read the paper and keep up with the latest social media news. Here at Parallel Interactive, we are dedicated to keeping our readers up to date with the latest industry and social media news.…

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