Brand Partnerships

Brand Partnerships Cast Wide Nets

When brands collaborate, they create brand partnerships that combine their abilities to build stronger brand awareness and expand their audiences (well, sometimes). Nikki Gilliand of reviews the pros and cons of recent national brand partnerships, analyzing what qualities make good co-branded campaigns and what causes them to fall short of their goals. Ford and…

Read more

Spotify's Invasive Privacy Policy

Spotify’s Invasive “Privacy” Policy

The wildly popular music-streaming platform Spotify has grown to over 75 million subscribers, and many fans are complaining about Spotify’s invasive privacy policy. In their article about Spotify’s invasive privacy policy, David Goldman and Hope King of CNN Tech describe how Spotify discreetly tracks locations, collects photos, views contacts, and shares the personal data of its…

Read more