Epson America’s eCommerce sites were long overdue for a visual and digital makeover. Software and web designs were outdated and Spanish-language content lagged behind the North American sites.
In March 2015, Epson began a 24-month upgrade program. The team deployed a new, unified eCommerce and content platform to centrally manage all web properties in the United States, Canada, Central and South America. The new platform would support multi-language, country-specific sites with seamless localized eCommerce transactions, using different currencies within multiple tax jurisdictions.
During his tenure as the web development lead and web applications architect at Epson, Parallel’s CIO Brian Van de Wetering assembled and led a team of developers to design and deploy the first phase of the infrastructure overhaul.
The development team successfully launched the new unified website infrastructure and integrated payment processing systems across 15 new websites throughout Central and South America.
While changes to the web experience were largely cosmetic for online customers, the IT and content teams behind the scenes enjoyed immediate benefits from a single, centralized system for sites throughout the Americas.