HMG Hospitality, a hotel management company, was initially on-boarded as a website maintenance client. To meet current best practices for website design, structure, and maintenance, Parallel successfully completed a full website migration using a mobile-first digital strategy. The development team was able to upgrade the company’s design and functionality during the website migration for an improved and simplified user experience.
The website migration allowed Parallel to streamline the maintenance process and reconstruct the company’s online presence for future business growth.
After the launch, Parallel put together a 12-month plan to update the website content and inbound marketing strategy, focusing on search engine optimization (SEO) to boost traffic and lead generation.