Insights : customer relationship management

Marketing Automation Strategies 2019

Marketing Automation Strategies to Improve Customer Relationships in 2020

Are you spending hours every day managing all your customer communications manually or have you discovered the time-saving, hyper-networking benefits of adopting marketing automation strategies? Thanks to products from companies such as SharpSpring, Marketo, and Hubspot, more brands are beginning to adopt marketing automation to enhance their customer relationships. As artificial intelligence, machine learning, and…

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Marketing Automation Captures Sales Leads

How Marketing Automation Captures Sales Leads

Track your contacts, keep them engaged, and complete transactions. Here’s how marketing automation captures sales leads and increases revenues for our clients. How many times have you run across a name or face and thought “Haven’t we met before?” As a business owner or sales manager, those moments may occur more often than you realize.…

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Marketing Technology Stack

Your Marketing Technology Stack

In today’s digital evolution, a chief marketing officer is tough to tell apart from a chief technology officer. Some companies’ CMOs may actually spend more on technology than their CTOs. According to Forrester Research’s latest forecast, US companies will be spending $120 billion on building a marketing technology stack by 2021. It’s rare to encounter…

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What is Social CRM?

What is Social CRM?

As you may know, consumer relationship management (CRM) is a hot topic. What you may not be familiar with, however, it is evolving into social CRM. CRM has always been about keeping the customer happy and coming back for more, but technology advancements and the boom in social networking use are forcing CRM to evolve into a much different process – known as…

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