Track contacts, keep them engaged, and complete transactions. Here’s how marketing automation captures sales leads and increases revenues for our clients.
How many times have you run across a name or face and thought “Haven’t we met before?” As a business owner or sales manager, those moments may occur more often than you realize. Failing to recognize these moments and follow-up potential could be costing your company thousands of dollars in missed opportunities. Marketing automation captures sales leads and builds customer loyalty. That’s why we’re introducing many new clients to marketing automation strategies and practical marketing automation tools.
Parallel Interactive is an agency partner with SharpSpring, a marketing automation and customer relationship management (CRM) platform with a central dashboard that connects all the dots to identify, track, and nurture your hottest new business leads. Here are just a few ways this affordable platform will change the way you do business:
See the Big Data Picture
With the multiple channels of communication your sales and marketing teams use to interact with customers – social media, email marketing, newsletters, phone calls – it’s easy to overlook important leads or duplicate efforts. SharpSpring gives our clients the ability to get a 360-degree view of current and potential customers. The Life of the Lead feature allows you to easily review a contact’s entire interaction history with your business by combining online tracking, automation, and email to display a timeline of significant events.
Lead scoring gives you the ability to combine all your customer data, then organize it by specific personas and prioritize sales leads based on activity or information that’s most important to your company. This scoring process results in your sales team spending more time on the hottest sales leads, while automating dynamic messaging to potential customers that aren’t quite ready for personal follow-ups.
When a potential customer starts filling out your company’s online contact form, but leaves it incomplete, you have an opportunity to send a personal message, like offering to set up a meeting or phone consultation for more information about your services. SharpSpring offers automated dynamic marketing to track these kinds of sales leads and follow up while the trail is still hot. In fact, all your contacts can be grouped by personas in SharpSpring. These personas influence marketing automation messages designed to respond in ways that are most relevant to their demographics and online behaviors.
What if you could prove marketing marketing automation to capture sales leads actually works? SharpSpring’s Life of a Lead feature connects all the points of contact – web traffic, social media, online ads, emails, sales calls, etc. – so you can track how marketing and sales strategies are working together and how they affect a customer’s behavior from their first click on a Facebook ad to their first transaction with your company.
Keeping customers is easier than finding new ones. SharpSpring gives your business an opportunity to develop current customer relationships through tailored offers based on their purchasing preferences and online behaviors. Our clients can also track loyal customers and create automated rewards programs to keep them coming back for more.