Track your contacts, keep them engaged, and complete transactions. Here’s how marketing automation captures sales leads and increases revenues for our clients.
How many times have you run across a name or face and thought “Haven’t we met before?” As a business owner or sales manager, those moments may occur more often than you realize. Failing to recognize these moments and follow-up potential could be costing your company thousands of dollars in missed sales opportunities. Marketing automation captures sales leads and builds customer loyalty. That’s why we’re introducing many new clients to our marketing automation strategies and tools.
Parallel Interactive is an agency partner with SharpSpring, a marketing automation and customer relationship management (CRM) platform with a central dashboard that connects all the dots to identify, track, and nurture your hottest new business leads. Here are just a few ways marketing automation will change the way you do business:
See the Big Data Picture
With the multiple channels of communication your sales and marketing teams use to interact with customers – social media, email marketing, newsletters, phone calls – it’s easy to overlook important leads or duplicate efforts. Marketing automation platforms create more comprehensive profiles to target your contacts with the right messages, on the right devices, at the right times.
For example, SharpSpring gives our clients the ability to get a 360-degree view of current and potential customers. The Life of the Lead feature allows you to easily review a contact’s entire interaction history with your business by combining online tracking, automation, and email to display a timeline of significant events.
Prioritize Sales Leads
Lead scoring gives you the ability to combine all your customer data, then organize it by specific personas and prioritize sales leads based on activity or information that’s most important to your company. This scoring process results in your sales team spending more time on the hottest sales leads, while automating dynamic messaging to potential customers that aren’t quite ready for personal follow-ups.
When a potential customer starts filling out your company’s online contact form, but leaves it incomplete, you have an opportunity to send a personal message, like offering to set up a meeting or phone consultation for more information about your services. Make sure you monitor the analytics for your landing pages, forms, and blog posts regularly to see how well they are converting site visitors into leads.
Marketing automation cloud software also offers dynamic marketing to track sales leads and follow up while the trail is still hot. We recommend grouping all of your contacts into personas that represent your target customers. These influence marketing automation messages designed to respond in ways that are most relevant to your customers’ specific demographics and online behaviors. In fact, persona-specific homepages can boost conversions by 113 percent.
Track Marketing ROI
What if you could show your marketing efforts are actually converting leads to new sales opportunities? Marketing automation platforms show genuine ROI on your campaigns by connecting all points of contact – web traffic, social media, online ads, emails, sales calls, etc. – so you can track how marketing and sales strategies are working together and how they affect a customer’s behavior from their first click on a Facebook ad to their first transaction with your company.
Keeping customers is easier than finding new ones. Marketing automation provides your business with the opportunity to develop current customer relationships through tailored offers based on their purchasing preferences and online behaviors. We can also track loyal customers and create automated rewards programs or personalized offers to keep them coming back for more.