Insights : matt petronzio

90% Trust Brands That Support Social Causes

More and more consumers are trusting and becoming more loyal to brands that support social causes. American consumers now expect companies to incorporate social causes and good into their businesses, according to a social impact study cited in a Mashable article by Matt Petronzio. 90 percent say they are more likely to be loyal to…

Overusing Facebook Hashtags Can Hurt Your Brand

Hashtags are an important tool to have when promoting your brand on social media. However, overusing Facebook hashtags can be just as harmful as it is helpful. Hashtags – you either love them or you hate them. Hashtags have become so popular that people include them in social media posts, text messaging and even verbal…