Social media strategy has proven to be a staple in the digital marketing process.
We use it to find information as well as research and interact with businesses. When creating a social media strategy for your business, it can be hard to know where to begin. Isabella Andersen breaks it down in her article, “4 Fundamental Tips to Help Maximize Your Social Media Marketing Process.”
Find the Right Platforms
Your industry, target market, and budget determine which channels will work best for your business. Start with your target audience. 79% of internet users in the U.S. are active on Facebook, but it’s most popular with people between 18 – 29 years old. Instagram is popular with the same age range, and it’s also helpful to note that Instagram has 12% more female users than male. Do some research on demographics to make sure your efforts are aligning with your brand. Remember to choose platforms wisely because it’s better to create great content on a few platforms rather than spreading yourself too thin across them all.
Determine How Often to Post
Start with the benchmarks below. They aren’t set in stone, but you can use them as a guideline and adjust accordingly.
- Facebook – One post each day or five posts a week
- Instagram – Once daily
- Twitter – 3-5 times a day
- LinkedIn – Once a day
- Google+ – 1-2 times each day
Decide What to Post
What you post ultimately depends on what your goals are, but here are a few ideas for engaging content: promotions, blog posts, discounts, company photos, and employee highlights. Also make it a point to sprinkle in some curated content so that you’re not constantly talking about yourself and your company.