2014 Design Trend

2014 Design Trend

Keep it simple stupid is an old saying, but packs a new punch in 2014. This year, designers are transitioning back towards simplicity with this 2014 design trend. In a market saturated with “attention-grabbing” technology, it’s the simple things that stand out today. Consider the iconic Hersey Kiss ads from the early 1990’s. The simple,…

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Paper in the Digital Age

Paper in the Digital Age

Remember paper? We often forget what life was like before things went digital. So what happens to paper in the digital age? I was a designer long before the “digital age” and there are some things I still enjoy about paper. Don’t get me wrong, I appreciate the Internet… It’s filled with endless opportunities, clever…

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Postal Changes Affect Direct Mail

How 2013 Postal Changes Affect Direct Mail

A new year brings new laws and regulations. The United States Postal Service (USPS) is no exception.

Earlier this year, the USPS mandated the Intelligent Mail Barcode. The Intelligent Mail Barcode is a sophisticated, mail tracking system that uses a barcode to track mail more efficiently.

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