A new year brings new laws and regulations, and postal changes are no exception.
Earlier this year, the United States Postal Service (USPS) made postal changes that mandated the Intelligent Mail Barcode. The Intelligent Mail Barcode is a sophisticated, mail tracking system that uses a barcode to track mail more efficiently.
Businesses are taking the necessary steps to become more digital by using technology. This evolution especially affects print designers. The new system doesn’t specifically affect the useable design area but it does cause the actual barcode to change.
The key issues of the new system come down to budget. The new barcoding system will save you money… as much as 5 cents per piece of mail. Here are three tips to help designers save money for their clients:
It is important to encourage clients to use the new Intelligent Mail Barcoding system. The technology is cost effective and can process mail much faster. With the improved shipping time, documents can reach potential customers faster. Learn more about creating your own Intelligent Mail Barcode.
Know the Rules
It’s important for designers to show value to their clients. Be knowledgeable. Take time to educate yourself on the rules and regulations of the United States Postal Service.
Take a Class
The USPS offers training specifically for designers. Take advantage of the information available to you. The internet makes it easier for designers to be in the “know.” Downloads, subscriptions, and classes are available to provide you with advantages needed to provide your clients with best value. Learn more about training.
By following these easy tips, you will create high quality pieces for your clients and help them save money.
Shelly Pinomaki is an Alliance Partner of Parallel Interactive. As owner of Pinomaki Design, Shelly has over 25+ years experience in graphic design, end user, and business-to-business marketing communications. She manages the day-to-day responsibilities of design projects to ensure each is completed on-time and within budget.