Successful User-Generated Content

Successful User-Generated Content

Branding and content marketing are becoming more collaborative with user-generated content. Companies are now putting a higher emphasis on user-generated content because every customer can be a potential brand ambassador. Blogger Ryan Kh shares a few examples of brands that have successfully leveraged user-generated content. Burberry Burberry is still growing even after 160 years in…

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Will Square's Starbucks Deal Be the End of Cash?

Will Square’s Starbucks Deal Spark the End of Cash?

Last week, Starbucks invested $25 million into the start up business, Square. For those unfamiliar with Square, it’s a credit and debit card reading device that attaches to cell phones. With each mobile transaction, Square collects 2.75%. According to the article, “Will Square’s Starbucks Deal Spark the End of Cash?,” by Peter Cohan, Square is now valued at $3.2 billion and will soon be processing payments at 7,000 Starbucks locations across the US.

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