Marketing Automation Strategies 2019

Marketing Automation Strategies to Improve Customer Relationships in 2019

Are you spending hours every day managing all your customer communications manually or have you discovered the time-saving, hyper-networking benefits of adopting marketing automation strategies? *This article was updated on 05/29/19 to represent current marketing automation strategies in 2019. Thanks to products from companies such as SharpSpring, Marketo, and Hubspot, more brands are beginning to…

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Cat construction equipment digital showroom

Hawthorne Cat Construction Equipment Digital Showroom Fuels Sales

The new Hawthorne Cat construction equipment digital showroom helps sales teams close deals faster by empowering customers to search current equipment inventory in real-time. Browsing Caterpillar’s online product catalog and working with a dealership sales rep to match inventory with project equipment requirements used to be a time-intensive process. That’s why Hawthorne Cat, the exclusive…

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Marketing Automation Captures Sales Leads

How Marketing Automation Captures Sales Leads

Track contacts, keep them engaged, and complete transactions. Here’s how marketing automation captures sales leads and increases revenues for our clients. How many times have you run across a name or face and thought “Haven’t we met before?” As a business owner or sales manager, those moments may occur more often than you realize. Failing…

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Customer Segmentation Best Practices

5 Customer Segmentation Best Practices to Drive Sales

You know who your customers are, but do you truly understand them? Try these customer segmentation best practices to maximize marketing automation and build meaningful, loyal customer relationships. There’s no doubt that the more you know about your audience, the greater your chances are to reach them with impactful messages that inspire action. In fact,…

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Marketing Technology Stack

Your Marketing Technology Stack

In today’s digital evolution, a chief marketing officer is tough to tell apart from a chief technology officer. Some companies’ CMOs may actually spend more on technology than their CTOs. According to Forrester Research’s latest forecast, US companies will be spending $120 billion on building a marketing technology stack by 2021. It’s rare to encounter…

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SharpSpring Marketing Automation Tools

Top 5 Reasons We Love SharpSpring Marketing Automation Tools

With the widespread growth of marketing automation tools, Parallel Interactive’s range of client services has increased exponentially this year. We searched for a year to find a software partner to integrate these services into our clients’ marketing technology stacks. Then we found SharpSpring marketing automation tools. It’s like Robin Hood rode through our office and delivered…

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