Top SEO Ranking Factors

Top SEO Ranking Factors for 2022

The quest to unlock the mysteries of Google’s top SEO ranking factors continues. *This SEO ranking factors article was updated on February 21, 2022 to represent current SEO trends and best practices. Search engines continually update their ranking algorithms to complement advances in technology and improve return results. Google currently uses about 200 factors when…

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Building a Backlinks Strategy for Your Website

Building a Backlink Strategy for Your Website in 2020

As one of the top SEO ranking factors, backlinks can have a significant impact on your search visibility. Consider our top link building tactics to boost your backlink strategy and improve your search rankings. Backlinks are created when another website directly links to your site. The more backlinks a page has, the more traffic it gets…

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Improve Your Backlink Index

Improve Your Backlink Index with Moz Link Explorer

Adopting strategies to improve your backlink index is crucial to search engine optimization (SEO) because Google’s algorithms place high values on the number and quality of backlinks you’ve received when ranking your website for search results. Researching backlinks to track how many your site is earning can be tricky, but Moz’s Link Explorer has undergone…

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Combine PR and Digital Marketing

Combine PR and Digital Marketing to Maximize Your ROI

Today, top brands combine PR and digital marketing strategy to boost ROI by amplifying a company’s credibility and clearing the path to greater success with conversions. There’s an old saying about the difference between advertising and public relations when delivering messages to the masses: “Pay for it or pray for it.” While traditional paid advertising…

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