Looking to increase new business leads? Create more memorable and engaging content for your audience by adding infographic content marketing to your digital strategy.
The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, readers you do keep may only remember a fraction of what you wrote. According to a study by iScribblers, people remember about 20 percent of what they read. To help fill the memory gaps, add infographic content marketing to your digital marketing toolbox.
How Infographics Can Help Engage Your Audience
Infographics engage your audience by drawing their attention to the most important information you want them to retain. Replacing text with infographics allows you to get straight to the point by clearly illustrating statistical information and reducing your word count in the process.
While the same information can be presented in text or a table, infographics are more effective at breaking down difficult concepts and helping readers visualize a process, timeline, or data trend. Plus, your audience is more likely to remember visuals over text, making infographics a worthwhile investment in your content marketing strategy.
Venngage for Business
At Parallel Interactive, we create infographics with a user-friendly, cost-effective developer tool, Venngage for Business. Perfectly suited for a busy content marketing agency like ours, Venngage’s innovative tools help us to create and edit infographics on time and on budget. By including infographics in our own content marketing strategy, both new and repurposed content is more relevant, memorable, and engaging.
Venngage also gives us the ability to make our infographics interactive, setting our content marketing strategy apart from competitors. This distinction improves visitor engagement on our site and social media, increases conversion rates, and attracts new business leads.