Successful Rebranding

Tips for Successful Rebranding

Successful rebranding is one of the most difficult marketing strategies a company can accomplish. Sometimes it’s hard to understand how to execute a rebranding strategy or even when it’s necessary. Derrick Daye asked the Branding Strategy Insider team to share their tips for successful rebranding. Rebrands Offer Opportunity In many cases, the focus of a…

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Most Valuable Brands

The Top 10 Most Valuable Brands

BrandZ recently released their annual ranking of the world’s most valuable brands. The leaderboard is typically dominated by American companies with global reach, but Shenzhen-based tech giant Tencent has broken the ranks. This Chinese firm made it to the #8 on the list. In a recent CNNTech article, Alanna Petroff describes the most valuable brands.…

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Successful User-Generated Content

Successful User-Generated Content

Branding and content marketing are becoming more collaborative with user-generated content. Companies are now putting a higher emphasis on user-generated content because every customer can be a potential brand ambassador. Blogger Ryan Kh shares a few examples of brands that have successfully leveraged user-generated content. Burberry Burberry is still growing even after 160 years in…

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Pandora Unveils New Logo

Pandora Unveils New Logo

The popular streaming service Pandora is on the rise. The company recently acquired its competitor Rdio, introduced a new monthly subscription feature called Pandora Plus, and unveiled a new logo and rebrand. Napier Lopez, author at The Next Web, details the brand’s new image and what it means for the company. Their new look is a…

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Brilliant Brand Tweets

Brilliant Brand Tweets

Every once in a while, brand tweets will appear on your timeline that are so perfectly executed you’ll wish you came up with them yourself. Emily Copp, author at Hootsuite, shares a few examples of excellent brand tweets along with lessons we can learn from them. The Feds Both the CIA and the CSIS do…

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Social Media Etiquette for Brands

Social Media Etiquette for Brands

The rise of social platforms has opened new doors for communication between brands and consumers. But what is proper social media etiquette? These new channels come with a completely new set of rules and customs for interaction. A recent article on SocialTimes titled, “Brands: Learn the Language to Get the Most Out of Social,” offers…

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How to Create a Logo

How to Create a Logo

Designing and choosing how to create a logo can be stressful for any business owner. When creating your brand’s new logo, it’s a good decision to weigh all your possibilities and put some extra time into your branding efforts. Scott Gerber, entrepreneur, author, and Founder of the Young Entrepreneur Council, shares advice from industry experts on…

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Psychology of Color

The Psychology of Color in Marketing and Branding

‘What colors will work for my brand?’ is a common question all marketers hear when it’s time for a brand refresh, especially considering the psychology of color in marketing and branding. Gregory Ciotti, a marketing strategist and contributor to Mashable, explores the misconceptions around the psychology of color in marketing, the importance of colors in…

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LinkedIn Photo Checklist

LinkedIn Photo Checklist

Your LinkedIn profile picture is the first chance you have to make a good impression online. A professional LinkedIn picture is essential if you are trying to find a job or make more connections. Consider this LinkedIn photo checklist before you upload a photo to your account. Emmie Martin, writer on strategy and careers verticals…

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Don’t Get Caught Wearing Someone Else's Clothes

Don’t Get Caught Wearing Someone Else’s Clothes

No one wants to find their favorite carefully procured outfit, copied and worn by someone else. So don’t get caught using someone else’s logo. Over the last few years, a number of designers have spent countless hours bringing attention and litigation against companies and designers that “lift” parts of logos for their own use. While…

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Reputation and Crisis Management

10 Tips For Reputation And Crisis Management

How do you interact with customers and deal with reputation and crisis management? Social media has revolutionized how businesses interact with customers and handle crisis management. Consumers can now directly communicate with their favorite brands without having to sign up for anything or even pick up the phone. However, social media can be a double…

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Finding Your Brand's Voice

4 Steps to Finding Your Brand’s Voice

As you may know, consumers typically buy products from companies they can relate to and identify with by finding your brand’s voice. The single most effective way to develop a relationship is by creating a compelling voice for your brand. The voice should reflect the values of your company. It should also correspond to how you…

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