It often causes controversy when a national brand makes logo changes.
Consumers gravitate towards brands that they know and love, and a drastic update sometimes comes with negative feedback. Ahiza Garcia of CNN Money has put together a list of a few famous brands whose logo changes were not well received by fans.
The major tech company announced the new logo design just a few weeks ago, moving away from the italic typeface and unmistakable red Z. Verizon hoped to convey a statement of simplicity, honesty, and joy with their logo change. However, public response on social media was strongly against the sudden change.
In 2010, Gap made a drastic change to their logo, redesigning it to reflect a more minimalist aesthetic. They went with a simple, almost elementary sans-serif font with a subtle purple square. The alteration was met with immediate backlash, and the brand responded by immediately switching back to the original logo design.
The beloved food brand, Kraft, gave up on its iconic red, racetrack logo in 2009, going to something very different. But in 2012, the brand changed the logo again to something that better resembled the original logo design.
In January of 2009, Tropicana opted to remove the iconic Florida orange from their logo in place of a more modern approach. They hoped for a cleaner, simpler design, but consumers perceived the new logo as cold and unrecognizable. With no other choice, Tropicana reverted back to the classic logo after sales significantly dropped by 20 percent in just one month.