It often causes controversy when a national brand makes logo changes.
Consumers gravitate towards brands that they know and love, and a drastic update sometimes comes with negative feedback. Ahiza Garcia of CNN Money has put together a list of a few famous brands whose logo changes were not well received by fans.
The major tech company announced the new design just a few weeks ago, moving away from the italic typeface and unmistakable red Z. Verizon hopes to convey a statement of simplicity, honesty, and joy. Public response on social media was strongly against the change.
In 2010, Gap made a drastic change to their logo, redesigning it to reflect a more minimalist aesthetic. They went with a simple, almost elementary sans-serif font and a subtle purple square. The alteration was met with immediate backlash, and the brand responded by switching back to the original design.
In January of 2009, Tropicana opted to remove the iconic Florida orange from their logo in place of a more modern approach. They hoped for a cleaner, simpler design, but consumers perceived it as cold and unrecognizable. Tropicana reverted back to the classic logo after sales dropped by 20% in just one month.