Designing and choosing how to create a logo can be stressful for any business owner.
When creating your brand’s new logo, it’s a good decision to weigh all your possibilities and put some extra time into your branding efforts. Scott Gerber, entrepreneur, author, and Founder of the Young Entrepreneur Council, shares advice from industry experts on how to create a logo for your company.
Consider Global Perception
A common mistake in brand logo design is making the image too local or not flexible enough to reflect different markets. Uber mentioned that their logo will use varying colors in different countries in order to appeal to each unique audience.
Keep It Simple and Professional
Great logos need to be simple, so remove anything from the logo that the general public wouldn’t understand. Don’t be too creative if it causes too much confusion. Focus on your brand message and how you can deliver it in a simple, straightforward design.
Will a 5-Year-Old Remember Your Logo?
Most children in America can recognize several big brands by their logo alone. Pick a logo design that’s clear and easy to remember. Try not to use more than two colors and don’t go overboard with too many design elements.
Figure Out How You’ll Use It
Think about where your logo will be, how you will be marketing it, and who will be seeing it. Will you be selling merchandise or using it as a corporate letterhead? Will it need to be posted online or on a billboard? Consider it will appear in various formats.