Brand Loyalty Tips

Keep Customers with These Brand Loyalty Tips

Try these content marketing and brand loyalty tips to keep your customers in a tight marketplace. We live in an age of ad overload, making it increasingly difficult for brands to stand out from the competition. In fact, consumers are exposed to more than 10,000 brand messages a day, according to the American Marketing Association.…

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Combine PR and Digital Marketing

Combine PR and Digital Marketing to Maximize Your ROI

Today, top brands combine PR and digital marketing strategy to boost ROI by amplifying a company’s credibility and clearing the path to greater success with conversions. There’s an old saying about the difference between advertising and public relations when delivering messages to the masses: “Pay for it or pray for it.” While traditional paid advertising…

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Inbound Marketing Strategies

Essential Inbound Marketing Strategies

Inbound marketing is a new buzzword in the digital marketing industry. Unlike “outbound” digital marketing campaigns that attempt to persuade audiences with sales tactics, “inbound” campaigns focus on providing value to users. They are generally less expensive, offer more benefits, and generate higher returns in the long run. Jayson Demers, Founder and CEO of AudienceBloom,…

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Do's and Don'ts of SEO for 2015

The Do’s and Don’ts of SEO for 2015

The rulebook for search engine optimization (SEO) is constantly changing. To ensure your business remains relevant in organic search engine results, it’s important to stay informed about the do’s and don’ts of SEO as well as the latest requirements of SEO for 2015. Over the past year, search engine giants like Google have altered their algorithms just…

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