Inbound marketing is a new buzzword in the digital marketing industry.
Unlike “outbound” digital marketing campaigns that attempt to persuade audiences with sales tactics, “inbound” campaigns focus on providing value to users. They are generally less expensive, offer more benefits, and generate higher returns in the long run. Jayson Demers, Founder and CEO of AudienceBloom, shares a few critical inbound marketing strategies for startups.
On-Site Content Marketing
Effective content marketing can drive new readers to your site while keeping your existing audience engaged with your brand. Focus on providing original, detailed, and valuable content and you’ll fuel engagement and interactions as well as boost your search rankings.
Social Media Marketing
Organic social media marketing is one of the most effective ways to increase brand visibility. You can engage with virtually anyone in the world and gradually build a loyal audience and customer base. A recent survey shows that 65 percent of respondents said they believed that social media marketing was poised to become even more effective over the next five years.
Identify key social media “influencers”- including thought leaders, movers and shakers, and users with good reputations and large audiences – and work with them on joint content projects. Influencer marketing is mutually beneficial as both parties get to cross-promote between their social audiences.
Email marketing is commonly seen as an outbound strategy. However, email newsletters provide valuable information to subscribers rather than just push a sale or advertise a product. You can increase brand loyalty and retention while also creating a traffic stream to your site with monthly email newsletters.