Google’s new Gif Maker creates data visualizations that make your research look better. According to the company’s announcement, “Data visualizations are an essential storytelling tool in journalism, and though they are often intricate, they don’t have to be complex.” Mashable author Freia Lobo explains how the new Data Gif Maker presents facts and figures in a…
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Before the rise of digital technology, marketers relied on intuition to create and assess marketing initiatives, but now they need data. Today’s businesses demand that marketing teams show a tangible ROI from their efforts. According to MarketingLand author Tamar Weinberg, you need data for a successful marketing strategy and gut feelings just aren’t good enough…
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Social media platforms are now a reality with prominent data source used by corporations, academics, and even the government to gain insights on our society. A common tendency in the new era of big data is to quickly analyze every new dataset or tool and draw conclusions before fully understanding the implications behind it. In…
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In a recent article, Marketing Profs writer Ayaz Nanji charts some powerful Instagram data derived from the accounts of the 100 best global brands. According to the Instagram data report by Simply Measured, 86 percent of brands on the Interbrand 100 list had Instagram accounts in the third quarter of 2014 – a 54 percent…
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