Full Stack Marketer Guide

Full Stack Marketer Guide for Startups

A company with a limited budget relies on a full stack marketer to be the conductor and play all the instruments in their digital marketing orchestra. Find the right full stack marketing talent for your business and keep your digital brand in tune at the right price. Marketing roles are changing quickly as the industry…

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digital marketing advice for startups

Digital Marketing Advice for Startups

Today’s new business owner can create an affordable, effective digital marketing strategy, previously only available to big budget advertisers. Forbes offers digital marketing advice for startups ready to build brand awareness. By using video, content, social media, and mobile advertising, you can help your business make a name for itself and rank higher in Google…

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2018 Digital Marketing Trends

2018 Digital Marketing Trends to Win New Customers

Is your digital marketing strategy stuck in a time warp? Top industry experts review 2018 digital marketing trends and realistic ways to integrate the latest technologies into your business. Technologies, such as virtual reality, artificial intelligence, and voice search interactions, no longer just belong to sci-fi films. So how can we best use these new…

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Marketing Campaign Essentials

7 Marketing Campaign Essentials

Staying current and running effective campaigns in a constantly changing environment demands a strategic focus on several marketing campaign essentials. Even the most sophisticated of marketing tools may fail to deliver without research and planning. Marketo Blog Contributor Dan Purvis reviews seven marketing campaign essentials that help you reach audiences in more meaningful, impactful ways:…

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Outdated Digital Marketing Trends

Outdated Digital Marketing Trends to Ditch in 2018

Digital marketing strategy has evolved at dizzying speeds, and experts say some formerly effective strategies are now underperforming. Here’s a review of outdated digital marketing trends to replace this year. As marketers continue to adopt new technologies, a few under-performing, overused tactics are on the chopping block for the coming year. Hubspot Blog Contributor Jasz…

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Digital Strategy

Hone Your Digital Strategy to Make Your Website More Engaging

You’ve successfully promoted your website and you’re experiencing heavy web traffic, now it’s time to hone your digital strategy. Once you’ve got the visitors, you need to implement a digital strategy that includes optimizing your pages to improve your site’s performance. Lesya Liu, contributor for Entrepreneur, offers a few tips on how to engage and…

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The New Chief Marketing Officer

The New “Chief Marketing Officer”

The digital age has turned the traditional sales funnel, and the role of the Chief Marketing Officer, on its head. Marketing isn’t just about communication anymore – successful businesses need a digital strategy that combines technology, metrics, creativity, and promotion. They need someone who can effectively manage those efforts. Stephen White, EVP of Enterprise Technologies…

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Why You Need Data

Why You Need Data in Your Marketing Strategy

Before the rise of digital technology, marketers relied on intuition to create and assess marketing initiatives, but now they need data. Today’s businesses demand that marketing teams show a tangible ROI from their efforts. According to MarketingLand author Tamar Weinberg, you need data for a successful marketing strategy and gut feelings just aren’t good enough…

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