Customer Journey Mapping Tips

Customer Journey Mapping Tips

Visualize your digital experience, increase lead conversions, and build brand loyalty with our customer journey mapping tips. From initial brand awareness and site browsing to final purchase, the customer journey includes the entire lifecycle of a customer. A customer journey map is a visual outline of the process a customer or lead goes through to…

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Best Email Marketing Practices

Best Email Marketing Practices

Build customer trust, generate leads, and increase conversions with the best email marketing practices for your digital strategy. According to Salesforce, email marketing earns an average return of $38 for every dollar invested, an ROI of 3800 percent. By adding best email marketing practices to your digital strategy, you can increase leads, engagement, and conversions,…

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GDPR Compliance Checklist

Create a GDPR Compliance Checklist for Your Business

Are you creating new email marketing campaigns for your business? Before you start, make sure you’re adhering to the GDPR compliance checklist. On May 25th, the European Union’s General Data Protection Regulation (GDPR) went into effect, causing many companies to address how they handle and protect customer data. The GDPR enforces significant new requirements on…

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Email Subject Line

Email Subject Line Strategy Tips

Are your brilliantly written emails falling on deaf ears? If you’ve seen too many emails go unopened, deleted or sent to the dreaded junk box, it’s time to try a different email subject line strategy. It may not be what you’re saying, but how you’re saying it. By adjusting the tone, length, timing, and customization…

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Inbound Marketing Strategies

Essential Inbound Marketing Strategies

Inbound marketing is a new buzzword in the digital marketing industry. Unlike “outbound” digital marketing campaigns that attempt to persuade audiences with sales tactics, “inbound” campaigns focus on providing value to users. They are generally less expensive, offer more benefits, and generate higher returns in the long run. Jayson Demers, Founder and CEO of AudienceBloom,…

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Why Email Will Make a Comeback

Why Email Will Make a Comeback

In recent years, email marketing has been ignored, unnoticed, and declared uncool alongside the rise of social media. However, as emails are becoming a popular tool amongst marketers and is why email is on the rise in 2016. Brands are slowly returning to email marketing and they are finding that it has new capabilities, expansive…

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eMarketing Warfare

eMarketing Warfare

Many so-called “social media gurus” argue that “email is dead” and social media is the new, greatest conversation channel for eMarketing. Email marketers, however, argue that email is not dead, and in fact, works hand-in-hand with your social media strategy. But before either side declares victory, it is important that two areas of eMarketing be examined more…

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How Often Should You Send Email?

How Often Should You Send Email?

This is a question that comes up often. The answer depends on the type of business you are in, the goals of your email campaign, and a number of other factors. Some emails are meant to be informative and others are meant to sell. More is not necessarily better. And good email content is key.…

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How to Make Your Email Marketing More Conversational

How to Make Your Email Marketing More Conversational

When you think about it, your email marketing efforts aren’t that different from your traditional sales approach. If you can speak to a buyer in his or her language, pick up on their cues, and respond appropriately, you are engaging in an effective sales process through email marketing. We recently received some advice on this…

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