Feeling a little down after looking through your Facebook feed this morning? It could be because of the emotional impact you are receiving from the negative vibes in the posts you read. Roger Segelken and Stacy Shackford report in their article, “News Feed: ‘Emotional Contagion’ Sweeps Facebook,” that people have an emotional impact from what…
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Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.
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So much has changed for social media in 2010. Not too long ago, social media sites such as Facebook and Twitter didn’t exist, blogs were nothing more than simple online journals, and digital marketing was still in its infancy. Today, however, the Internet leads the business front, especially with social media. A recent article in…
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Almost everyone knows that friends, fans, and followers are important in social media, and maintaining a transparent, two-way communication with those followers is fundamental to increasing your social equity and climbing the social pillars. A recent article by Social Media Examiner discusses the difference between simply engaging in social behavior and becoming a social business.…
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Many company leaders are starting to encountering a problem with bridging the gap, which is becoming harder and harder to relate to younger generations. Company leaders who have been in the business for 20 years and younger generations just starting out are having a hard time understanding each other. The reason for this problem is…
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Mobile phones use has increased dramatically over the past few years. A recent study by the Pew Internet Project reports that approximately 82% of U.S. adults use a mobile phone and 35% of those adults have mobile phones capable of running software applications, or apps.
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By 2014, Android and the Symbian OS are predicted to dominate the mobile operating system market according to a recent report by research firm Gartner. In 2010, Symbian held 40.1% of the total mobile OS market share, while Android held 16.3%. BY 2014, they are predicted to hold a combined 59.8% of the market shar
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Qualcomm is working to bring augmented reality to smartphones. Imagine you and a friend are sitting around bored trying to think of something to do when suddenly your friend pulls out a piece of paper and lays it on the table. You quickly grab your cell phone and prepare for battle. Why? Because that flat…
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