The digital marketing industry is constantly changing. Check out the latest digital marketing trends for 2016 so far.
No matter how large or small your company, a solid digital marketing strategy is necessary in today’s business landscape. Oscar Waterworth, Writer and tech enthusiast, reveals some of the top digital marketing trends for 2016.
Interactive Content
Audience engagement is one of the most sought-after aspects of digital marketing. Regular content just isn’t exciting enough anymore. People crave interaction instead. Brands are shifting marketing efforts towards videos, quizzes, contests, and anything that can catch users’ attention and keep them from scrolling away.
Rising Competition
More and more brands are impacting the market, and reaching your target audience is now tougher than ever. Companies are bidding for the same Google search terms and brands are fighting for space on your Facebook timeline.
Mobile
Websites are optimizing their content for mobile users, and we’re seeing more and more businesses launching their own apps. Mobile apps allow companies to connect with customers, establish a community, and build brand loyalty.
Video Ads
Static ads are slowly losing influence, and online video ads are currently outperforming almost any other type of digital marketing campaign. Video marketing is still growing, but optimizing videos for your business promotions may prove a worthwhile effort.
Buy Button
It’s estimated that the “buy button” will receive more clicks this year than ever before. Companies are now adding this feature to social media sites like Facebook, Pinterest, and Twitter, giving customers the ability to make immediate purchases with the click of a button.
