Insights : marketing trends

New DIY Pinterest Ads | What’s Your Strategy?

Pinterest has announced a new DIY pay per click social advertising option for retailers: Pinterest Ads. Pinterest Ads provides a huge opportunity for retailers to reach a rich social media network. Larry Kim, Founder & CTO of WordStream, explores the new option in his article, “Pinterest Self-Serve Ads Are Coming: Are You Ready?” Last September…

Best Practices for Using GIFs and Cinemagraphs for Business

GIFs and cinemagraphs are showing up across social media. A cinemagraph image is motionless, but has one remote part that moves continuously. Brands use GIFs and cinemagraphs for business to visually engage with social media fans. Brian Honigman explains the importance of GIFs and cinemagraphs in his article, “Best Practices for Using GIFs and Cinemagraphs…