GIFs and cinemagraphs are showing up across social media. A cinemagraph image is motionless, but has one remote part that moves continuously. Brands use GIFs and cinemagraphs for business to visually engage with social media fans.
Brian Honigman explains the importance of GIFs and cinemagraphs in his article, “Best Practices for Using GIFs and Cinemagraphs for Business.”
Cinemagraphs and GIFs are a unique way for businesses to engage their online followers. Both platforms are used to expand brand reach. “From Yahoo’s regular use of GIFs on its corporate blogs to Coca-Cola’s cinemagraph that got almost 80,000 notes on Tumblr, the use of this form of media by marketers is in resurgence and should be taken seriously by businesses of all sizes.”
Brian’s tips for using GIFs and cinemagraphs.
- Share GIFs and cinemagraphs on Google +, Tumblr and your website to engage your audience.
- Incorporate your brand offerings effectively. Be consistent with your brand image. Be sure to always include your brand’s colors, logos, etc.
- Team up with influencers to generate a product for your business that follows their structure. They’ll feel comfortable with the product and will share your GIF and/or cinemagraph on their sites or blogs.
- Repurpose your best content. Turn your previously used content into GIFs and cinemagraphs to appeal to your audience in a different enticing way.
- Create content that is educational. Educational images are more likely to make a bigger impact on your audience. Users typically share information others may want to know about.
- Use cinemagraphs in unconventional ways. Create a unique experience using animations to visually attract a multitude of people.
- Share the content of others. Be sure to share your company’s content and your company’s followers’ content to create customer loyalty.