Southwest's Storytelling

Southwest Strives on Storytelling

Mashable’s Stephanie Walden recently sat down with Kevin Krone, CMO of Southwest Airlines, to discuss the strategic marketing tactics and storytelling strategy the “no frills” airline uses to maintain its competitive advantage. Southwest’s continued success is derived from their customer service approach – treating customers as unique individuals, and delivering an unmatched customer experience. However,…

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Future of Digital Storytelling

Predicting the Future of Digital Storytelling

Although it’s difficult to predict exactly what the future of digital storytelling will look like, Mashable received many insightful responses from several industry experts about emerging media trends. To prepare for last December’s Mashable Media Summit, @MashBusiness hosted a Twitter chat about the future of digital storytelling, according to industry professionals. Acknowledging that none of us…

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