Although it’s difficult to predict exactly what the future of digital storytelling will look like, Mashable received many insightful responses from several industry experts about emerging media trends.
To prepare for last December’s Mashable Media Summit, @MashBusiness hosted a Twitter chat about the future of digital storytelling, according to industry professionals. Acknowledging that none of us can really predict the future, Connor Finnegan of Mashable shared some of the top insights about tech and media trends from digital marketing industry experts and the Twitter community.
Two of the questions asked about the digital storytelling process and what products, services, and apps have had a significant impact. Here are a few of the top answers:
- Apps like @lettrs and blogging platforms are making long-form storytelling possible.
- Infographics that share complex information with simple, easy-to-understand visuals have been very well received.
- A trend toward long-form articles that enhance the mobile experience is taking away from slideshows and page views.
Here are some of the responses to the big questions about the media trends in 2014:
- It was the year when marketing and media consumption took a mobile-first approach.
- Video, and more video, of every length was the top digital marketing trend.
- Social media was increasingly being used for customer service, with posts and tweets for answering questions and getting feedback.
Although the Mashable article is mostly comprised with a collection of tweets and posts, be prepared to spend some time reviewing the top social media data in order to get your digital storytelling plan and digital marketing strategy together for 2015.