Although it’s difficult to predict exactly what the future of digital storytelling will look like, Mashable received many insightful responses from several industry experts about emerging trends.
To prepare for last December’s Mashable Media Summit, @MashBusiness hosted a Twitter chat about the future of digital storytelling, according to industry professionals. Acknowledging that none of us can really predict the future, Connor Finnegan of Mashable shared some of the insights about media and tech trends from industry experts and the Twitter community.
Two of the questions asked about the digital storytelling process and what products, services and apps have had an impact. Here are a few answers:
- Apps like @lettrs and blogging platforms are making long-form storytelling possible.
- Infographics – sharing complex information with simple visuals has been well received.
- A trend toward long-form articles that enhance the mobile experience is taking away from slideshows and page views.
Here are some of the responses to the question about media trends in 2014:
- It was the year when marketing and consumption took a mobile-first approach.
- Video, and more video, of every length, was the trend.
- Social was increasingly being used for customer service, with posts and tweets for answering questions and getting feedback.
Although the article is mostly a collection of tweets, be prepared to spend some time here – good data for getting your digital storytelling plan together for 2015.