Insights : TED

The Importance of Thought Leadership & Your Brand

Behind every great brand is a thought leader blazing a new trail. The importance of thought leadership has grown and it has quickly become another ‘must do’ for companies looking to differentiate themselves from the competition. The internet is saturated with all types of content these days… from crazy dog dance videos promoting new causes…

What Makes a Silly Video Go Viral?

In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.

It’s About the Movement, Not You

Being a thought leader isn’t about preaching or selling. It’s about engaging – and most often that means listening and responding vs. competing for attention in a crowded, loud auditorium filled with other wannabe thought leaders.