Thought leadership can be a powerful influence over consumers and is an important part of a today’s marketing campaign.
What makes someone a thought leader? Typically, a true thought leader is business or person who possesses leadership in thought, values, and acts as a resource for others. Thought leaders share their knowledge through public speaking, publishing books, and writing articles. Although the term is often overused, thought leadership can greatly improve your marketing efforts to differentiate your brand.
According to the article, “6 Ways Thought Leadership Will Take Your Marketing To New Levels,” John Hall states there are six factors that can be improved with an innovative thought leadership marketing campaign. Reputation management, public relations, content marketing, social media, and search engine optimization are key areas that benefit from a successful thought leadership campaign. With effective thought leadership, you will be one step ahead of your competition with a stand out brand.
Read more about John Hall’s list of the ways thought leadership can improve your marketing strategy in an excerpt from the article.
1. Reputation Management
Reputation management firms are typically fueled by companies or individuals haunted by negative search results. I’ve seen people endure everything from a “Peeping Tom” reputation to a “sued for fraud” result, and companies will pay anything to get rid of these landmines.
Not many days go by where I don’t encounter a company that has been screwed over by a PR firm. I’m still sore from my first beating. When you pay a PR company, you’re generally using their relationships — which you will never gain yourself. You’re creating a dependent relationship from the start.
3. Content Marketing
Ah, the buzzword of the year: content marketing. Being in the content marketing arena, I hope the interest keeps up. There’s a reason why it’s a hot topic: because it’s effective! Articles pop up every week with data that proves it provides results.
4. Lead Generation and Sales Conversions
Companies don’t often think about how valuable content is in lead generation or sales unless they have a strong background in online marketing. Let’s keep it simple:
5. Social Media
Reengagement is vital to a successful social media strategy, but you have to do it the right way. If you keep reengaging your community with a new sales pitch every day, you aren’t providing value. One of the best ways to reengage is to offer valuable content. That doesn’t mean a tricky 10 ways list that asks them to click on a link to buy something.
That’s right — I said the word “SEO.” It sometimes feels like a bad word these days. One of the reasons is because old SEO was so shady that everybody was distancing themselves from “black hat” tricks. I guess we finally realized that Google had smart people and would eventually figure out how to penalize the quick tricks and cheaters. Google seems to be rewarding, above all, quality content. That means content that offers value to the readers, is shareable, and can be tracked back to you.