Behind every great brand is a thought leader blazing a new trail. The importance of thought leadership has grown and it has quickly become another ‘must do’ for companies looking to differentiate themselves from the competition.
The internet is saturated with all types of content these days… from crazy dog dance videos promoting new causes to expert advice on how-to-build your own eCommerce site with new out-of-the box technology. Some of it is good and some simply doesn’t work at all. The best thought leadership content is high quality, unique content that provides free tips, tools or expert insight on a topic, problem or product. It needs to be original, smart, concise and free. The importance of thought leadership and the key to it is adding value to your brand. You customers and competitors will take notice!
Each month, Parallel Interactive features select thought leadership content including two original articles developed by our expert alliance partners. We also highlight an inspirational TED video that explores a signature topic that we think is important to know more about… Be sure to check out these recent TED videos.
The Power of Introverts By Susan Cain
How Great Leaders Inspire Action By Simon Sinek
Design for All 5 Senses By Jinsop Lee
Your Body Language Shapes Who You Are By Amy Cuddy
The Happy Secret to Better Work By Shawn Achor