Improve your content marketing strategy with better blogging by making sure your blog is in good shape. Stacey Roberts, author at ProBlogger, shares a few better blogging steps you can take to make 2017 your blog’s best year yet. Dream The first step is the brainstorming stage. Go to your local coffee shop, take a…
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Content marketing is becoming more and more prevalent in the digital marketing realm. If you’re new to the blogosphere, be extra careful not to make simple blogging mistakes. Hubspot contributor Richard Stephens outlines blogging mistakes of what not to do in his article, “7 Blogging Bloopers Your Business Will Want to Avoid.” Here are the top…
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Beware of stories that aim to promote your brand at the expense of value added information. Instead, include a healthy rotation of do-it-yourself “how to” tips, lifestyle articles and expert interviews that give consumers helpful advice that maximizes their experience with your product or establishes you as a reliable resource.
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You’ve followed the advice of your social media gurus: found your inner Tweet, created a popular e-book, maximized your SEO and built a respectable Facebook following… but reached a plateau? Let’s not forget that most successful thought leadership strategies get a considerable boost by bridging the gap between the blogosphere and conventional media.
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You may not realize it, but blog comments can actually impact a site’s SEO. This may seem strange, but a recent article on Hubspot discusses this issue and provides a few ways to increase blog comments and the effectiveness of an SEO strategy. Diana Freedman at the Hubspot blog explains that “each new comment adds…
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Too often blog writers spend countless hours perfecting their blogs, only to have no one read them due to low blog traffic. This can be discouraging to writers, and many give up thinking they just aren’t any good at all. The truth, however, is that the problem may not be with the writer. In fact,…
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When it comes to writing blogs, you’ve probably heard that it’s all about content, rather than format. In other words, if you want people to read your blog, you have to write material worth reading. However, there are several other things you can do to help attract readers, such as finding a format that works.…
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Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…
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Blogging success can be one of the best assets a company can add to their content marketing strategy. A well-written blog can help manage a brand message, position a company as a thought leader, generate visitors to a corporate or product website, and improve general SEO. A blog can also be one of the most…
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As you may know, consumer relationship management (CRM) is a hot topic. What you may not be familiar with, however, it is evolving into social CRM. CRM has always been about keeping the customer happy and coming back for more, but technology advancements and the boom in social networking use are forcing CRM to evolve into a much different process – known as…
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