Content marketing is becoming more and more prevalent in the digital marketing realm. If you’re new to the blogosphere, be extra careful not to make simple blogging mistakes.
Hubspot contributor Richard Stephens outlines blogging mistakes of what not to do in his article, “7 Blogging Bloopers Your Business Will Want to Avoid.” Here are the top blogging mistakes to avoid for an effective content marketing strategy:
Typos are the most obvious and most unforgivable blogging mistakes. A typo indicates a lack of attention to detail and implies sloppy work. Most importantly, it deters potential customers. Would you want to work with a company that overlooks simple mistakes? Probably not.
No Conversion Points
Without a conversion point, your entire content marketing strategy is meaningless. Always include a call to action within your blog so you never miss an opportunity to convert a reader into a business lead.
Images and infographics make the overall blog experience more engaging and enjoyable. Even though an image may not be essential to get your point across, it will hold the reader’s attention and add value to your blog content.
When it comes to blogging, never mistake quality for quantity. Your audience’s time is valuable, and they will likely click away from an 800+ word blog. Keep it short and sweet – around 500 words – for maximum impact.
In addition, attract potential leads with informative and valuable content. Don’t force your product on them with an overload of sales-speak. Use your content marketing strategy to provide solutions to help your readers.