Content Marketing Strategy

Build a Content Marketing Strategy that Stands Out

Become more visible to potential leads and generate more traffic to your website by investing in a content marketing strategy for your business. When done right, content marketing has the potential to transform brands, with lower costs and higher returns than traditional marketing methods. According to NewsCred, 74 percent of companies indicate content marketing is…

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Blogging Best Practices

Blogging Best Practices in 2019

Upgrade your content marketing strategy with blogging best practices that increase readability and boost lead generation. Small businesses that blog generate 126 percent more lead growth than their non-blogging competitors, according to Neil Patel. While 94 percent of B2B small business marketers use content marketing, only 9 percent of B2B marketers rate their organization as “very…

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Infographic Content Marketing

Boost Leads with an Infographic Content Marketing Strategy

Looking to increase new business leads? Create more memorable and engaging content for your audience by adding infographic content marketing to your digital strategy. The average human attention span lasts about eight seconds, which means you’re most likely to either captivate or lose readers in the first paragraph of your marketing content. Even then, readers…

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Marketing Campaign Essentials

7 Marketing Campaign Essentials

Staying current and running effective campaigns in a constantly changing environment demands a strategic focus on several marketing campaign essentials. Even the most sophisticated of marketing tools may fail to deliver without research and planning. Marketo Blog Contributor Dan Purvis reviews seven marketing campaign essentials that help you reach audiences in more meaningful, impactful ways:…

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SEO Content

Effective SEO Content

Good SEO content helps potential customers find you. Great content converts them to customers and builds lasting relationships. However, 59 percent of companies are still in the dark about how to create effective SEO content, according to a survey by the Content Marketing Institute (CMI). Search Engine Land Contributor, BrightEdge Founder and CEO Jim Yu…

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Creative Ways to Use Video

Creative Ways to Use Video in Your Content Marketing

By now, we’ve all heard that finding creative ways to use video is the next big thing and it’s important to include in your content marketing strategy. Wondering how to do so? Logan Nickleson shares some creative ways to use video in his article, “How to Maximize Your Content Marketing Results with Video.” Here are…

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Marketing Copy

How to Improve Marketing Copy

Is your content full of trite clichés or marketing copy jargon? According to Dan Brotzel, Content Director at Sticky Content, good writing is key to good marketing copy and content. His article “19 words and phrases to weed out of your marketing copy” gives suggestions on what not to write – and what you should…

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Easy Steps to Better Blogging

Easy Steps to Better Blogging

Improve your content marketing strategy with better blogging by making sure your blog is in good shape. Stacey Roberts, author at ProBlogger, shares a few better blogging steps you can take to make 2017 your blog’s best year yet. Dream The first step is the brainstorming stage. Go to your local coffee shop, take a…

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