By now, we’ve all heard that finding creative ways to use video is the next big thing and it’s important to include in your content marketing strategy.
Wondering how to do so? Logan Nickleson shares some creative ways to use video in his article, “How to Maximize Your Content Marketing Results with Video.” Here are a few of his best suggestions:
Repurpose Your Content
Not everything you write and film needs to be original content. Maximize your output with minimal effort by repurposing your old blog posts into short videos. You can film someone discussing ideas in a monologue format or even make a short animated text video about the key points.
Use it in Your Emails
Email isn’t the most exciting form of communication anymore, but adding videos to your email marketing campaigns can help you stand out from the crowd. In fact, video can increase email engagement by 50 percent, helping you increase opens, clicks, and conversions.
Create a Video Course
Share your knowledge and expertise by creating a video course on a topic you know a lot about. You’ll position yourself as an authority by providing high value content to your followers.
Did you know that on Facebook, people watch live videos for three times as long as regular videos? You can film conferences, events, announcements, webinars, and more.
Broadcast Your Company Culture
Sharing behind-the-scenes videos of your team on Instagram or Snapchat can help you humanize your brand and build trust with potential customers. It’s also a good way to attract new talent to your company.