Content Marketing Strategy

Creating a Content Marketing Strategy That Stands Out

Become more visible to potential leads and generate more traffic to your website by investing in a content marketing strategy for your business. Content marketing has the potential to transform brands, with lower costs and higher returns than traditional marketing methods. According to NewsCred, 74 percent of companies indicate content marketing is increasing their marketing…

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Digital Strategy

Hone Your Digital Strategy to Make Your Website More Engaging

You’ve successfully promoted your website and you’re experiencing heavy web traffic, now it’s time to hone your digital strategy. Once you’ve got the visitors, you need to implement a digital strategy that includes optimizing your pages to improve your site’s performance. Lesya Liu, contributor for Entrepreneur, offers a few tips on how to engage and…

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Instagram Over Snapchat

Why Instagram Over Snapchat?

It may seem like Snapchat is the next big thing poised to take over social media, but businesses and marketers disagree as they continue to choose Instagram over Snapchat for their social media marketing efforts. Based on size alone, Snapchat’s user base of 150 million pales in comparison to Instagram’s whopping 400 million. John Boitnott…

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Upgrade Your Customer Onboarding

Upgrade Your Customer Onboarding

Software as a Service (SAAS) companies face a significant make or break moment: customer onboarding. How you bring on new customers will determine whether or not they stay. Shayla Price, contributor at Entrepreneur.com, shares helpful strategies to convert sales leads into loyal customers. Here are several tips to improve your customer onboarding process: Personalized Welcome…

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9-to-5 Jobs Are Disappearing

9-to-5 Jobs Are Disappearing

9-to-5 jobs have traditionally been the most common type of job schedule. Today’s workforce, however, is seeing a drastic shift away from 9-to-5 jobs. John Rampton, founder of online payment company Due, describes how a new type of worker is dominating the talent pool in his article, “Age of The Freelancer: How a New Breed…

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