In today’s world, we’re constantly surrounded by technology and it’s decreasing productivity.
Most of it is intended to make us faster and more efficient, but is it actually having the opposite effect? Jay Baer, President of Convince & Convert, explains how having an excess of software tools is decreasing productivity.
In a survey of American office workers in corporations with 500+ team members, researchers found that only 39% of employees’ time was spent doing their actual job. Despite chat-based communication tools like Slack and Ryver, time spent on email has increased 4% from last year.
So how can we fix this? The respondents had 3 main suggestions:
More Uninterrupted Blocks of Time
Many agency workers or marketers are required to switch between multiple tasks several times a day. A lot of time is spent shifting gears and refocusing on the task at hand.
More Efficient Work Processes
Struggling to squeeze out operational bottlenecks is typically a management issue. Software can be helpful here so long as employees stay focused and don’t get lost in the moving parts.
Better People and Resources
It’s about quality over quantity; having more people doesn’t necessarily mean increased productivity. Inefficiencies in the creative process have to be addressed in order to improve.