Smartphones Are Tracking Your Every Move

Smartphones Are Tracking Your Every Move

Beware: smartphones are tracking your every move. As reported by NBC News in late April, every smartphone user should be aware of what type of information their phone collects about them, each and every day. Did you know your iPhone or Android phone knows that you were at your favorite Starbucks location from 07:11 am…

Read more

Curly Fry Conundrum

The Curly Fry Conundrum

Jennifer Golbeck, a Computer Scientist at the University of Maryland and Director of the Human – Computer Interaction Lab, explores how the internet has changed how behavior patterns are monitored in her TED video “The Curly Fry Conundrum: Why Social Media ‘Likes’ Say More Than You Might Think.” Social media has enabled companies to collect…

Read more

Are you a Smartphone Addict? We Can Help

Are you a Smartphone Addict? We Can Help.

Smartphones and social media have become a constant part of our daily lives. We are now more dependent than ever on our devices. Some of us could even qualify as a “smartphone addict”. Do you judge your self-worth by the amount of “hearts” your new Instagram post receives? Do you share every personal detail to…

Read more

Online Shopping Behavior

Online Shopping Behavior

Michael Bird, Social Media Examiner and Co-Founder of Social Garden, explores the trends of today’s online shopping behavior in his article, “Online Shopping Behavior: Data from Smart Phones and Social Media.” Recent data reveals the increasing influence smartphones and social media apps have on online shopping behavior. Smartphones have changed the relationship between customers and…

Read more

Solar-Powered Chargers

AT&T Sets Up Solar-Powered Chargers in New York City

There is nothing worse than your phone losing power when you’re on the go and don’t have a charger. Thanks to new, solar-powered chargers, New Yorkers won’t have to worry about their phones losing power anymore. Last month, AT&T introduced solar-powered chargers for mobile devices in New York City. The 25 charging stations allow people to…

Read more

John McWhorter Texting

John McWhorter and Texting Killing Language

In this TED Global video, linguist John McWhorter talks texting. Contrary to popular belief, texting is not killing our language. In fact, John McWhorter argues that it’s just another way to write like we speak. Watch the full video Parallel Interactive is a best-in-class website development and digital marketing agency, San Diego-based, representing regional and national brands. Contact us…

Read more

Campbell's Hack the Kitchen

Campbell’s Soup Invites Developers to Hack the Kitchen

We are all familiar with Campbell’s Soup. It’s been a staple in pantries all over the world for over 100 years. Recently at the Consumer Electronic Show in Las Vegas, the popular soup brand announced a new campaign that allows mobile app developers to “Hack the Kitchen.” Developers have been invited to compete in creating an…

Read more

Fandango Has Best Summer Ever

Fandango Has Best Summer Ever

Paying with your cell phone is the latest trend in shopping. Starbucks allows users to track treat rewards and buy coffee with their mobile payment app. Retail giant, Nordstrom, uses hand held, mobile devices to accept payments. Even McDonalds is working to implement mobile payments.

Read more

Facebook Snaps Up Photo Service Instagram

Facebook Snaps Up Photo Service Instagram for $1B

Last week, Facebook acquired Instagram, a popular iPhone and Android photo editing app. According to Jenna Wortham’s article, Facebook Snaps Up Photo Service Instagram for $1B, Facebook originally reached out to Instagram CEO, Kevin Systrom about acquiring the company in early 2011, but Systrom wished to keep Instagram an independent company.

Read more

Apple Loophole Photos

Apple Loophole Gives Developers Access to Photos

We all snap photos on our iPhones of food, places, and social outings with friends, but not all photos are to be shared with the public. With a new loophole found in applications for Apple’s iPhone, your once private photos are now up for grabs byapplication developers.

Read more