One of the best free marketing strategies you can use to promote your brand and products by having having your brand on Instagram.
Over the past four years, Instagram has grown significantly as more companies have created accounts to engage new consumers. Eric Sornoso offers eight reasons why to have your brand on Instagram in his article, “Why Your Brand Should be on Instagram.”
Facebook Newsfeed. Facebook’s new algorithm is burying company posts and keeping users from seeing them unless companies pay to promote the posts. Small businesses with limited budgets struggle to compete with large corporations for space within the newsfeed. On Instagram, your followers will see 100 percent of your posts for free.
Smartphones. Users no longer rely on personal computers to access the Internet. In fact, 89% of activity comes from Smartphone apps. Using a Smartphone to access Instagram is easy for consumers and businesses. Although accessible on a computer, users cannot upload photos without logging in to Instagram on a Smartphone.
Users. Instagram currently has 200 million monthly active users who post on average of 60 million photos per day with over 20 billion photos shared to date. Instagram is expected to have more than 400 million users by the end of the year.
Usage. 30,000 photos are uploaded to Instagram every minute. 70% of users log in daily and more than 38% log in multiple times throughout the day. With such high usage rates, Instagram is a proven, cost effective resource for introducing new products and services to potential customers.
Online Presence and SEO. Posting regularly on social media is a great way to help you build your online presence and improve your Search Engine Optimization (SEO) ranking as well as build an online presence. Companies should use appropriate social media channels to improve SEO ranking by incorporating keyword into posts.
Hashtags & Target Marketing. Hashtags are a great resource for targeting specific consumers. Hashtags act as a search function by displaying photos that include the specific hashtag. For best results, use hashtags that are popularly used in your industry. You can also create buzz by asking users to include a unique hashtag when uploading photos.
Flaunt Your Stuff. Instagram enables you to show off your products and show consumers what your company is all about. Uploading photos and using hashtags is a great way to grab attention and build an online following.
Engagement. Instagram allows you to communicate with customers by uploading photos and exchanging comments. If customers post questions to your photos, you can easily reply and the user will receive a notification.
Check out the Top 10 Instagram accounts to follow as seen in AdWeek’s article, “Top 10 Instagram Videos from Brands.”
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