Michael Bird, Social Media Examiner and Co-Founder of Social Garden, explores the trends of today’s online shopping behavior in his article, “Online Shopping Behavior: Data from Smart Phones and Social Media.”
Recent data reveals the increasing influence smartphones and social media apps have on online shopping behavior.
Smartphones have changed the relationship between customers and retailers. Studies reveal 64 percent of consumers use their devices to shop online, spending an average of $1,800 per year. Additionally, 33 percent of smartphone users have shared their location with a retailer.
Tech savvy shoppers use social media to check competitive pricing, options, availability and customer reviews. Consumer data shows up to 40 percent of Twitter users who shop online would search for a product or service using Twitter. 60 percent of Facebook’s approximately 1 billion active users are open to discussing a product or service, especially when offered a discount or deal. And 51 percent of Pinterest users look for coupons and deals, including voucher codes, free shipping and freebies.
Retailers are engaging online consumers by creating more appealing online experiences. Through this process retailers can expand their knowledge of their customers, gradually collecting more customer information. Companies can use the data collected to target specific micro-groups more effectively to maximize the impact and reach of their advertisements.
Read more in an excerpt from the article.
The online shopping experience is increasingly more expansive and diverse. Businesses are benefiting immensely from all the opportunities that the Internet offers. This is surely associated with the fact that more and more people are getting involved and making use of its convenience. As a result, businesses are now able to try new ways of promoting their products and making sales. So if your business is looking into some e-commerce, you should definitely use this information to figure out which platforms are right for you!
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