The Evolution of SEO

The Evolution of SEO

The evolution of SEO has happened rapidly in the last few years. SEO managers used to focus primarily on optimizing landing page elements, building links, and auditing websites.Today, they do all that and more. Columnist and SEO Specialist Winston Burton describes the evolution of SEO and how SEO roles have grown to play a much…

Read more

Using Color Psychology in Social Media Marketing

Using Color Psychology in Social Media Marketing

When it comes to social media marketing, color reigns supreme. Over 92% of people say that visual stimulation is the #1 influencing factor affecting their purchase decision. Harmonious colors engage viewers and attract customers to your brand. Digital Marketing Consultant Wade Harman explains the importance of color in social media marketing in his article, “Color…

Read more

Marketers: Apply the Right Brain

Marketers Apply the Right Brain

Our everyday lives are so cluttered with messaging and branding that most of it simply gets tuned out. The key to successful marketing campaigns means looking beyond the facts and focusing on right brain connections. Claudine Bianchi, founder of Crescendo Content Marketing, explains why we should look beyond facts and figures and focus on making…

Read more

How to Market Anything to Anyone

How to Market Anything to Anyone

Marketing, in a basic sense, is showing someone the value of your product or service. So how do you market anything to anyone? Accomplishing this task doesn’t always have to be complicated. In the article, “3 Steps to Market Anything to Anyone” by Mike Templeman of Forbes, he shares a few simple ways to better communicate…

Read more

Useless Words and Phrases

Useless Words and Phrases

Our language is full of slang, shortcuts, colloquialisms, and other useless words that we’re all guilty of using every once in a while. The truth of the matter is that so many of our clichés and catchphrases prove to be impractical, sometimes even downright pointless. The marketing and public relations industries in particular are full…

Read more

New DIY Pinterest Ads | What’s Your Strategy?

New DIY Pinterest Ads | What’s Your Strategy?

Pinterest has announced a new DIY pay per click social advertising option for retailers: Pinterest Ads. Pinterest Ads provides a huge opportunity for retailers to reach a rich social media network. Larry Kim, Founder & CTO of WordStream, explores the new option in his article, “Pinterest Self-Serve Ads Are Coming: Are You Ready?” Last September…

Read more

LinkedIn’s New Personalized Backgrounds

LinkedIn’s New Personalized Backgrounds

LinkedIn recently announced that premium users can now create personalized backgrounds for their profiles. Vanessa Wong, Associate Editor for Bloomberg Businessweek explains in her article, “LinkedIn to Let Users Bedazzle their Profile Pages,” that potential employers will likely be unimpressed with snazzy backgrounds, so it’s best to keep them simple and to the point. She…

Read more

Facebook Reveals Emotional Impact of Posts

Facebook Reveals Emotional Impact of Posts

Feeling a little down after looking through your Facebook feed this morning? It could be because of the emotional impact you are receiving from the negative vibes in the posts you read. Roger Segelken and Stacy Shackford report in their article, “News Feed: ‘Emotional Contagion’ Sweeps Facebook,” that people have an emotional impact from what…

Read more

Google+ Early Success

Google+ Early Success

The early verdict is very telling so far with the new Google+ technology. Here is an excerpt from Franky Branckaute’s article, Google+ Early Success: Privacy. Around 2/3 of Updates are Private.

Read more

Has Facebook Peaked?

Has Facebook Peaked?

Blake Snow, a freelance writer and media consultant for CNN, believes Facebook has peaked and the evidence shows people are starting to tune out. Here is an excerpt from his article today on CNN….

Read more