When brands collaborate, they create brand partnerships that combine their abilities to build stronger brand awareness and expand their audiences (well, sometimes). Nikki Gilliand of econsultancy.com reviews the pros and cons of recent national brand partnerships, analyzing what qualities make good co-branded campaigns and what causes them to fall short of their goals. Ford and…
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Designing and choosing how to create a logo can be stressful for any business owner. When creating your brand’s new logo, it’s a good decision to weigh all your possibilities and put some extra time into your branding efforts. Scott Gerber, entrepreneur, author, and Founder of the Young Entrepreneur Council, shares advice from industry experts on…
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Just as credit cards have grown to replace cash, digital payments will soon take the place of credit cards. In less than a decade, digital payments will likely be made through phone apps, smart watches, or even biometric triggers. According to recent consumer survey data from the US Federal Reserve, 24 percent of consumers have…
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