Some of today’s most popular websites have drastically changed since their early days on the World Wide Web. How many of your favorite, popular websites have transformed? Amanda Zantal-Wiener answers this question in her Hubspot blog, “Blast From the Past: 7 Websites That Were One Thing, But Now They’re Another.” Amazon Launched in 1994, Amazon’s…
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A strong online presence is key in today’s digital world, but how do you know if competition is beating you online? If your competitors are outranking or outselling you online, you may need to implement a few changes to your marketing strategy. A recent Marketing Land article shares a few steps you can take to…
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The future of Forbes magazine’s digital media is tied to their worldwide ambitions and global growth. Forbes, which was recently purchased by Asian investors, and has 35 foreign-language editions and 20 web sites, is definitely focused on global digital media. In Staff Writer Lewis DVorkin’s article, “Inside Forbes: The Role of Websites vs. Apps As…
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Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…
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Many resources exist that tell you what you need to do to make the most of your website. These articles stress the importance of adding social media to your site, starting a blog, and optimizing your site for search engines, but many leave out what you don’t need on your website. A recent article on…
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Most small-businesses’ websites are works in progress – constantly being revised, improved, and updated. So invariably, something is always missing, such as the privacy policy. Some landing pages are so important that not having them could hurt your bottom line, cost you clients, and even turn away business. A few of the essential pages for…
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It’s no secret that we depend on voices of authority for guidance before buying practically anything, and today’s consumers have a wealth of information and choices available at their fingertips. Capitalizing on thought leadership can help you market your company and products. To help buyers make the leap from curious browsers to loyal customers, here’s…
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