Popular Websites Then vs. Now

Popular Websites Then vs. Now

Some of today’s most popular websites have drastically changed since their early days on the World Wide Web. How many of your favorite, popular websites have transformed? Amanda Zantal-Wiener answers this question in her Hubspot blog, “Blast From the Past: 7 Websites That Were One Thing, But Now They’re Another.” Amazon Launched in 1994, Amazon’s…

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Is Competition Beating You?

Is Your Competition Beating You?

A strong online presence is key in today’s digital world, but how do you know if competition is beating you online? If your competitors are outranking or outselling you online, you may need to implement a few changes to your marketing strategy. A recent Marketing Land article shares a few steps you can take to…

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Are Websites or Apps Driving Global Growth?

Are Websites or Apps Driving Global Growth?

The future of Forbes magazine’s digital media is tied to their worldwide ambitions and global growth. Forbes, which was recently purchased by Asian investors, and has 35 foreign-language editions and 20 web sites, is definitely focused on global digital media. In Staff Writer Lewis DVorkin’s article, “Inside Forbes: The Role of Websites vs. Apps As…

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Facebook's Marketing Potential

Facebook’s Marketing Potential

When asked about Facebook, businesses generally have two questions: does Facebook have marketing potential, and should my business get a Facebook page? A recent study by Mulley Communications tried to answer these questions about Facebook’s marketing potential. The researchers monitored the eye movement of people as they scanned their Facebook pages to see what items…

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Passing the FRY Test

Passing the FRY Test

Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…

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What Your Website Doesn't Need

What Your Website Doesn’t Need

Many resources exist that tell you what you need to do to make the most of your website. These articles stress the importance of adding social media to your site, starting a blog, and optimizing your site for search engines, but many leave out what you don’t need on your website. A recent article on…

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Common Mistakes in Online Marketing

Common Mistakes in Online Marketing

So you’ve decided to take your startup or small business into online marketing. You know who you are targeting for your online marketing, know what you want to say, built your website, and are ready to sit back and watch the numbers come in. Only one problem: no one’s coming to your site. You ask…

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Privacy Policy is a Must

Privacy Policy is a Must

Most small-businesses’ websites are works in progress – constantly being revised, improved, and updated. So invariably, something is always missing, such as the privacy policy. Some landing pages are so important that not having them could hurt your bottom line, cost you clients, and even turn away business. A few of the essential pages for…

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Thought Leadership to Market Your Company and Products

Thought Leadership to Market Your Company and Products

It’s no secret that we depend on voices of authority for guidance before buying practically anything, and today’s consumers have a wealth of information and choices available at their fingertips. Capitalizing on thought leadership can help you market your company and products. To help buyers make the leap from curious browsers to loyal customers, here’s…

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How to Create an Easy-to-Use, Organized Website

How to Create an Easy-to-Use, Organized Website

No, the answer is not to hire a high-priced designer (although many of us do a really good job) to create an easy-to-use, organized website. The reality is, designing a website is a lot like designing a printed piece, or writing a paper for presentation. All of the elements of persuasion, engagement, and messaging must…

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