A strong online presence is key in today’s digital world, but how do you know if competition is beating you online?
If your competitors are outranking or outselling you online, you may need to implement a few changes to your marketing strategy. A recent Marketing Land article shares a few steps you can take to make sure you aren’t losing market share to your competition.
Visit and analyze both your site and your competitors’ sites. What are they doing that you aren’t? As your “digital storefront,” your website should look professional and visually appealing while describing and marketing your services well. It should also be mobile-friendly. Check out your site and your competitors’ sites with Google’s Mobile-Friendly Test, and follow their suggestions on how optimize your page for mobile devices.
Accelerated Mobile Pages, or AMP, loads pages quickly for a better mobile experience. AMP technology can help you increase traffic and rank higher in search results.
Evaluate Your Social Media Presence
Look at how your competitors are using Facebook, Twitter, Instagram, Pinterest, and LinkedIn, and compare it to your own strategy and results. If you aren’t getting as many likes, shares, and engagements, make some changes. Learn from companies with successful social media marketing, such as Taco Bell. They drive brand awareness and sales with humorous re-tweets and mini-movies.