Some of today’s most popular websites have drastically changed since their early days on the World Wide Web.
Launched in 1994, Amazon’s original model was “Earth’s biggest bookstore.” Founder Jeff Bezos first chose to sell books because they are low-cost and universally in demand. Today, the site sells a lot more than just books. The full ecommerce operation offers a wide range of products, entertainment programming, media downloads, and even grocery delivery.
Reed Hastings and March Randolph co-founded Netflix with the intention of creating an easy way for people to rent and return movies. Since then, Netflix has evolved into one of the most prominent internet television networks in the world.
Facebook, originally called “Thefacebook,” was initially an exclusive online network for Harvard students. It later expanded to other U.S. colleges before going public in 2006. Facebook is now one of the largest social networks in the world, averaging 1.18 billion active users.
Change is inevitable. Sometimes your ideas don’t go according to plan, and sometimes it’s for the better. These examples show that it can be beneficial to look at your brand or website and ask yourself what can be improved or what needs to change.
Parallel Interactive specializes in digital strategy, branding, and web development. If your website needs a reboot, contact us today.