Revamp your digital strategy with Generation Z marketing campaigns that engage young consumers, build brand loyalty, and grow your business. Generation Z is anyone born in 1997 or later. According to Business Insider, this age group is passing up Millennials as the largest living generation, representing 40 percent of global consumers. Gen Z’s growing population…
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With video content on the rise, it is essential to follow video SEO best practices in order to rank on search engines and increase site traffic. Video is projected to claim more than 80 percent of all web traffic by 2019, according to Forbes. By adding video marketing and video SEO to your digital strategy, you…
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When it comes to creating successful search engine optimization (SEO) strategy for your website, Google isn’t the only algorithm game to master. Here’s why SEO strategy should include social media to diversify ranking options. Content marketing comes in all forms – written, images, video, and audio. The most effective execution of SEO strategy includes platforms…
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Instagram recently implemented a new view count feature that shows how many views a video has received, allowing the Facebook-owned service to compete with Google for advertising dollars. In his recent article, Arjun Karpal, News Assistant at CNBC, describes Instagram’s new video view count feature. Videos posted to Instagram will now display a view counter where…
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Today, content is being consumed at record speeds as more content is created than ever before making customer acquisition harder to obtain. People are consuming content an average of five hours per day, according to a stat cited in an article by Christine Comaford, a Contributor to Forbes. No wonder businesses are rushing to come…
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An Unruly report released on July 10, 2013 was recapped in a post by Greg Jarboe “Want Your Video Ads to Go Viral? Stop Trying to be Funny.” In the article about the Unruly report, Greg Jarboe writes, “The two most popular ads from this year’s Super Bowl attracted the most shares on Facebook, Twitter, and the…
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In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have.
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Online videos are becoming increasingly popular due to sites like Facebook and YouTube. Surprisingly, more than 2 billion videos are viewed on Facebook each month; and in 2010 alone, more than 700 billion YouTube videos were viewed. This increase in online video viewing demonstrates a shift in video viewing habits, proving that audiences are becoming…
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Social media is becoming increasingly popular among businesses as a way to get their messages out. Almost anyone can use social media because it does not require special programming or design skills, but there are social media errors businesses can make. This makes Facebook, Twitter, YouTube, blogs, and various other tools great opportunities for marketers. Unfortunately, many…
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Build a digital strategy that creates a social media balance between automation and personalization. If your company is utilizing social media, odds are you have dealt with sites such as Facebook, Twitter, YouTube, and LinkedIn. You are probably aware that managing social media can be difficult due to how many different types of social media…
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