Build a digital strategy that creates a social media balance between automation and personalization.
If your company is utilizing social media, odds are you have dealt with sites such as Facebook, Twitter, YouTube, and LinkedIn. You are probably aware that managing social media can be difficult due to how many different types of social media sites exist. To avoid this challenge, many companies use their various social media sites as direct channels to reach their customers. The problem, however, is that you can not create a social media balance on the idea that people will follow you around the Internet going to every one of your sites.
According to an article on Media Post, companies need to think of social media as an interconnected web. By making your Twitter feed visible on your website, your online stores accessible through Facebook, and by placing your YouTube videos everywhere, your customers will easily be able to access and navigate your business regardless of the channel.
The trick here, however, is to make sure you can maintain your authenticity. When integrating social media into your various sites, it is easy to simply automate your responses. You can have your Facebook updates post to your Twitter, your Twitter feed to your LinkedIn, and so forth. This may seem like a great idea to save time and effort, but this can get annoying for the customer.
If your followers are constantly receiving updates from your social media sites, they are more likely to simply “hide” you rather than being bombarded by messages. Media Post suggests that whenever you are tempted to automate your social media, as yourself, “What will this do to the customer experience?” Try to find a balance between automated responses and personal ones.