Today, content is being consumed at record speeds as more content is created than ever before making customer acquisition harder to obtain.
People are consuming content an average of five hours per day, according to a stat cited in an article by Christine Comaford, a Contributor to Forbes.com. No wonder businesses are rushing to come up with content and stories that drive customer acquisition. The challenge with social storytelling is that people are intrigued by consumer-generated content, and they trust the source.
How do you share authentic content that inspires people to join the conversation and drives customer acquisition? Comaford asked for tips from Linqua CEO Maria Sipka. Sipka shares three steps for telling a compelling story:
Find Your Customers and Tell stories There
According to Sipka, millenials hang out on Tumblr, Twitter, Snapchat and Instagram while business professionals use LinkedIn, YouTube, Twitter and About.me. Search for phrases and keywords used by your customers, and dive into blogs and communities to get a feel for the conversations.
Tell a Story as a Trusted Person, Not a Salesperson
To engage a community leader who will share your story, provide content that entertains, informs or educates. Someone who is the voice of a social community will appreciate content that is authentic, easily tailored to their audience and reflects well on them.
Sipka has advice about the importance of original content that can be repurposed and shared on social channels. Consumer comments from posts and blogs, leaving a search footprint, generating traffic to your site and gathering leads can be the result of good storytelling.
To really get the most from Comaford’s article, and your story, dig into the details as outlined in the “8 Steps to a Story That Delivers Business Results” towards the end of the article.
Keep reading, and you’ll find out how Kimberly Clark’s Kleenex changed the perception of tissues from “snot to style” and increased engagement by 400 percent. It started with a blog about DIY Kleenex box picture frames!