Open Graph Meta Tags

Open Graph Meta Tags Social Media Optimization

While open graph meta tags (OG tags) may sound like an obscure techie gadget, they’re about to become your new best friend. Here’s how to avoid Facebook sharing issues with open graph meta tags. Until recently, social users had the option to dress up link previews with more captivating images, catchier titles, and colorful descriptions…

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WordPress Website Maintenance

WordPress Website Maintenance Best Practices

Perform regular WordPress website maintenance to keep your site up-to-date and in top shape. At Parallel Interactive, we recommend regular website maintenance for our clients’ websites in order to keep them working properly, maintain security, and limit the chances of hacks or crashes. For more robust sites, website maintenance should be performed monthly, while smaller…

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ADA Website Compliance Checklist 2019

ADA Website Compliance Checklist 2019

Avoid a lawsuit and ensure your website remains accessible to disabled persons with our 2019 ADA website compliance checklist. Parallel Interactive knows how challenging it is to stay current on the latest website regulations, and recent Americans Disabilities Act (ADA) lawsuits have made this a high priority. Nearly 1 in 5 Americans have a disability,…

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Building Mobile Landing Pages

Building Mobile Landing Pages That Convert

Unlock brand value and deliver engaging customer experiences by building effective mobile landing pages that drive traffic and conversions. The rise of mobile web browsing presents a significant opportunity for brands to deliver better mobile experiences, starting with mobile landing pages. A recent Google study showed people who have a negative website experience on mobile…

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Increase Conversions with Mobile Site Speed

Increase Conversions with Mobile Site Speed

Increase site conversions, customer loyalty, and online sales by boosting your mobile site speed with these tips from Think With Google. Mobile phones continue to be the most used form of web browsing, increasing in popularity each year since 2009. In fact, 52.2 percent of worldwide web traffic came from mobile phone use in 2018.…

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SEO Content Audit

Most Common Website Mistakes Learned from an SEO Content Audit

At Parallel Interactive, we get a little obsessive about our clients’ SEO strategy. Before any new website content is created, we first conduct an SEO content audit. Why? Because good content is a crucial part of making sure you end up on top of a search engine results page (aka SERP). Great content keeps visitors…

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How to Choose the Right CMS

How to Choose the Right CMS Platform for Your Business

Confused over how to choose the right CMS platform for your business? Our Chief Technical Officer Brian Van De Wetering shares a few website development tips to help you seamlessly manage your entire content marketing strategy under one roof. Learning how to choose the right CMS (content management system) can seem like an overwhelming task…

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Best Practices for Choosing a Web Host

Best Practices for Choosing a Web Host

Are you up to speed on best practices for choosing a web host? Our Chief Technical Officer, Brian Van De Wetering, shares lessons learned from the tech side of website development. Staying current on best practices for choosing a web host for your new website is kind of a big deal. The choices you make…

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HTTPS and SSL Certificates

Why HTTPS and SSL Certificates Matter to Your Website

Give your business leads a boost this July by adding HTTPS and SSL Certificates to your website maintenance. For the past several years, Google has been advocating for a more secure Internet by promoting the use of HTTPS (Hypertext Transfer Protocol Secure) and SSL (Secure Sockets Layer) certificates on all web pages. According to a…

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Small Business SEO

Small Business SEO Strategy That’s Simple, Affordable

Not every business can spend thousands on SEO strategy. But small business SEO can be just as effective as the big budget brands. Check out these 5 free small business SEO tips. Every business can benefit from search engine optimization (SEO) strategy to boost their search engine rankings. However, there are still a lot of…

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Digital Strategy

Hone Your Digital Strategy to Make Your Website More Engaging

You’ve successfully promoted your website and you’re experiencing heavy web traffic, now it’s time to hone your digital strategy. Once you’ve got the visitors, you need to implement a digital strategy that includes optimizing your pages to improve your site’s performance. Lesya Liu, contributor for Entrepreneur, offers a few tips on how to engage and…

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Popular Websites Then vs. Now

Popular Websites Then vs. Now

Some of today’s most popular websites have drastically changed since their early days on the World Wide Web. How many of your favorite, popular websites have transformed? Amanda Zantal-Wiener answers this question in her Hubspot blog, “Blast From the Past: 7 Websites That Were One Thing, But Now They’re Another.” Amazon Launched in 1994, Amazon’s…

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