Visitors to Coronado Island (San Diego, CA) will soon see new additions to popular points of interest with QR code scanning. According to a recent article in the San Diego Union Tribune, Coronado officials are testing the effectiveness of QR codes on tourists’ and residents’ interest in local landmarks. QR codes are used by anyone…
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Qualcomm is working to bring augmented reality to smartphones. Imagine you and a friend are sitting around bored trying to think of something to do when suddenly your friend pulls out a piece of paper and lays it on the table. You quickly grab your cell phone and prepare for battle. Why? Because that flat…
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Social media is a major topic today, and Facebook is leading the pack of all social media avenues. An article on Social Media Examiner describes a recent study by market researcher Morpace. It reported that Facebook users are on the site 1 of every 3 minute they spend online and that 18-34 year olds are…
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Social media isn’t free. It takes a lot of time to run a successful social media marketing campaign, and that time takes resources away from other activities. This means that social media needs to be able to pull its own weight by passing the FRY test. Jesse Stanchak of Smart Blog on Social Media recently…
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Many resources exist that tell you what you need to do to make the most of your website. These articles stress the importance of adding social media to your site, starting a blog, and optimizing your site for search engines, but many leave out what you don’t need on your website. A recent article on…
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Facebook has just announced the release of Facebook Places, a new feature that will allow users to share their location with other users via their smartphones. A lot of questions have been raised over this new feature, so here is a helpful guide that Mashable put together that explains what Facebook Places is and what it will…
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In today’s busy online market, good branding is vital. Creating a logo that is clean, eye-catching, and compelling can mean the difference between good business and no business. After all, when it comes to online marketing, your logo is the face of your business. Choosing the right logo, however, can prove difficult. A recent article…
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When dealing with eCommerce sites, it can be difficult to achieve search engine optimization due to the fact that most eCommerce sites don’t have a lot of unique, relevant content to generate keywords. Often eCommerce sites are simply product and navigational pages with duplicate content. Without searchable content, ranking high on searches can be nearly…
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Build a digital strategy that creates a social media balance between automation and personalization. If your company is utilizing social media, odds are you have dealt with sites such as Facebook, Twitter, YouTube, and LinkedIn. You are probably aware that managing social media can be difficult due to how many different types of social media…
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One of the best ways for a business to capture leads is with a smooth landing page. Done properly, a landing page can get a high number of website visitors to provide their contact information for future lead generation. Knowing how to create a smooth landing page, however, can prove difficult. A recent article on…
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While social media may be the center of attention in today’s online market, the real leader in generating traffic to websites is still the search engine using SEM optimization. Search Engine Marketing (SEM) is a complex topic that focuses on Search Engine Optimization (SEO), but also includes paid advertising and contextual advertisements. A recent article on Open…
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Most small-businesses’ websites are works in progress – constantly being revised, improved, and updated. So invariably, something is always missing, such as the privacy policy. Some landing pages are so important that not having them could hurt your bottom line, cost you clients, and even turn away business. A few of the essential pages for…
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